How to accelerate your leadership potential
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About Stepping Up

Stepping Up is a breakthrough leadership manifesto which urges everyone to step up and lead with courage and kindness.

The book asserts the need for more diverse leaders at all levels and from all backgrounds in today’s business world. It's a call to arms and a practical toolkit for aspiring leaders who want to lead with authenticity, realize their full potential and have a lasting impact.

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Take a sneak peek 



About Sarah Wood

Sarah is the co-founder and CEO of Unruly, one of the world’s most innovative ad tech companies, getting videos seen, shared and loved across the open web. Its proprietary technology brings emotional intelligence to digital advertising in order to increase viewer engagement, brand performance and publisher revenues.

Sarah has been named Veuve Clicquot Businesswoman of the Year, Business Insider's #3 Coolest Woman in Tech,  CEO of the Year at Europas, City AM Entrepreneur of the Year, and one of Ad Age's 20 Women to Watch in Europe. She is a member of the London Mayor’s Business & AccelerateHER Advisory Boards, is a Technology Ambassador for London and was awarded an OBE in June 2016.



Let's put every girl's future into her own hands. 

The royalties from this book are being donated to Yuwa, an NGO which works to give girls in rural India a better future through football and education.

In purchasing this book, you're not only developing your own leadership capabilities, you're contributing to the development of young leaders who are a world away, but who, like you, are burning to fulfil their leadership potential. Proceeds from the book will build classrooms in a new school for the girls.



Why Yuwa?

I’ll never forget the moment I first heard about Yuwa's work with girls in rural India, and the football and educational projects it has been running for the last 8 years. I was at a Storytelling Summit hosted by Microsoft. Franz spoke about the challenges that girls in rural communities face - the threat of child trafficking, domestic violence, sexual abuse and being forced into marriage as child brides.

As the mother of two daughters, this is stomach wrenching. Franz spoke about the work that Yuwa has done to address these issues - first building a girl's football team that has traveled the world, representing India in international tournaments, and then building a school that is nurturing the girls' rights to learn and helping them to develop the confidence and resilience needed to become authors of their own fate and leaders within their communities.



#SteppingUp playlist

Music can be a powerful motivator. Which tracks get you #SteppingUp? Send your suggestion and we'll add it to the playlist! 


Sarah is one of the most inspiring leaders I know; anyone wanting to become one too should read this book.
— Baroness Martha Lane Fox, Founder,
This book is so needed. A manual for the leadership generation that want ot create their own future
— Kathryn Parsons, Co-Founder & CEO, Decoded
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There’s no ‘best’ path to the C-suite. It’s a winding road with many interesting stops along the way so search out roles that interest you and make the most of them because having a variety of experiences will make you a better leader...And don’t be in a rush to manage people, it’s not the only way to be leader.
— Chris Capossela, CMO, Microsoft
Leadership can be practiced at all levels. Step up or step out the way
— Thales Teixeira, Professor, Harvard University
Stepping Up is the most candid book about leadership I’ve read. And I’ve read many! If you’re keen to become a better and bolder leader, and are tired of the superficial “10 steps to achieve it” or the big-idea-not-practical books, Stepping Up is for you.
— Roberta Lucca, Founder, BOLDR
Read this book from cover to cover if you want to be a better business leader.
— Russ Shaw, Founder, Tech London Advocates
This book is written in a way that is actionable and breaks leadership into steps that are within reach not lofty. The chapters have takeaways, assignments, additional reading, and even music recommendations together with the chapter really cements the concepts. Bottom line GET THIS BOOK!
— Kerrie Vogels, HR Director , News America Marketing